3D Visualising | CAMEL CONCEPTS

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CAMEL | Conceptual Explorations

Created while working at Fitch, this set of visuals explores playful, thought-provoking ways to bring the Camel brand to life through abstract 3D storytelling. Each concept reimagines the iconic camel using different materials and visual metaphors — from a structure built entirely from printed photographs to a single looping straw and a stamped passport brought to life mid-page. The aim was to explore identity, nostalgia, and innovation, using 3D as a flexible sketchpad for creative brand thinking.