3D Visualising | GOODYEAR | MCCANN

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GOODYEAR | McCann Bristol

This 3D render was created as part of a concept visual for McCann Bristol, contributing to a successful pitch for Goodyear. The design blends technical precision with creative flair, using custom displacement to subtly integrate typography into the tyre tread — a bold, brand-centric approach to visual storytelling. The piece captures motion, innovation, and performance, helping to set the tone for a standout campaign.