IQOS ILUMA | Accessories | Brochure Production

Creative Artworking – Brochures – Cover design featuring a sleek green device and customizable accessories with metallic and textured finishes.
Creative Artworking – Brochures – A vibrant spread showcasing a range of accessory combinations, including holders, caps, and stylish finishes.
Creative Artworking – Brochures – Close-up of a person holding a customized device with a fabric-textured wrap, highlighting personalization.
Creative Artworking – Brochures – An assortment of accessories displayed in a radial pattern, showcasing various colors, materials, and finishes.
Creative Artworking – Brochures – Detailed view of interchangeable rings in different textures and colors, emphasizing customization options.
Creative Artworking – Brochures – A collection of accessories, including colored rings, fabric wraps, and holders, displayed in a lifestyle setting.
Creative Artworking – Brochures – Various protective wraps for the device, emphasizing color variety, premium materials, and texture choices.
Creative Artworking – Brochures – A selection of soft-touch and metallic covers, highlighting material diversity for personalized device styling.
Creative Artworking – Brochures – An elegantly styled scene featuring a pastel green device with accessories, set against a lifestyle backdrop.
Creative Artworking – Brochures – A close-up shot showcasing a device with a leather-textured wrap and matching accessories for premium aesthetics.
Creative Artworking – Brochures – Protective silicone case in a vibrant yellow shade, designed for enhanced grip and durability.
Creative Artworking – Brochures – A textured fabric protective sleeve with a wrist strap, offering both security and aesthetic appeal.
Creative Artworking – Brochures – A minimalist lifestyle composition featuring a sleek device, docking station, and premium accessories.
Creative Artworking – Brochures – A modern storage and disposal accessory set in muted tones, designed to integrate seamlessly into daily use.
Creative Artworking – Brochures – Final page displaying brand contact details and further customization possibilities.

IQOS | Haygarth

This accessories brochure for IQOS was a beautifully crafted piece of brand communication that required a careful blend of meticulous artworking, high-end retouching, and pixel-perfect layout execution. With a premium lifestyle product at its core, every detail needed to reflect IQOS’s elevated design ethos — from the precision of the visuals to the clarity of the typography.

My role focused on executing the artwork and visual retouching to an exacting standard, ensuring that the full suite of accessories — from charging docks to protective sleeves and ring trims — were presented in the best possible light. Consistency across finishes, lighting tones, and product angles was key. Many of the product shots had been captured under different lighting setups and required advanced retouching techniques to unify materials, enhance texture contrast, and preserve colour accuracy across the range.

Typography played a central role in the design system, with strong, clear messaging reinforcing product benefits. It was essential that the typographic rhythm and balance were respected throughout the layout, working in harmony with the photography without ever overpowering it. Each headline, body copy block, and callout had to align with the IQOS global brand guidelines — meaning this wasn’t just design, but design under tight constraint and control.

Beyond the visual polish, this project is a great example of how high-quality artworking underpins good creative. Nothing was left to chance — from the alignment of tiny icons to the exact spacing of copy, it was all calibrated to feel effortless. Even the colour swatches and product descriptors needed to be visually integrated while maintaining legibility across multilingual versions.

Ultimately, the finished brochure acts as a seamless extension of IQOS’s global visual identity — clean, elevated, and aspirational. It reflects the design language of the brand, and more importantly, respects the craft that’s so vital to delivering that sense of trust and quality.