GALAXY FUSIONS | Portrait & Landscape | Key Visuals

Creative Artworking – Key Visuals – A landscape key visual for Galaxy Fusions chocolate, featuring three flavours exploding from coloured liquid swirls with bold campaign copy.
Creative Artworking – Key Visuals – A portrait layout of the Galaxy Fusions campaign, showcasing premium chocolate bars bursting from dynamic liquid elements and expressive colour gradients.

GALAXY | Haygarth

This project involved the creation of high-impact key visuals for Galaxy Fusions—crafted to support campaign rollouts across both digital and in-store platforms. Working alongside Haygarth, my role focused on meticulous artworking and retouching, ensuring each element looked not only irresistible but flawlessly integrated across every application.

The creative brief centred on indulgence, vibrancy, and the imaginative flavour fusions of the product range. From the luscious flow of melted chocolate to the vivid fruit and caramel accents, every detail was designed to stimulate the senses. The chocolate bars were carefully enhanced to reveal their rich textures and unique infusions—highlighting break lines, glossy sheens, and just enough realism to make them feel tangible.

Retouching was particularly key in this project. It was important to balance the natural imperfections of chocolate with a hyper-real polish suitable for premium FMCG branding. The surrounding splashes of colour were carefully composed and adjusted for energy, clarity, and pack-to-palette harmony—ensuring they remained dynamic without overpowering the product.

These visuals were produced at high resolution for multi-channel use, including large format displays, social campaigns, e-commerce, and in-store assets. Great care was taken to ensure colour consistency, typographic alignment, and scalable impact, no matter the format or medium.

This kind of work sits at the intersection of design and production—a space where art direction meets execution, and visual storytelling brings marketing strategy to life.

If you’re working on campaigns that require premium visuals, detailed retouching, or rollout-ready assets for packaging, POS or OOH, I’d love to hear more.