VODAFONE | Retail In-Store | Key Visuals

Creative Artworking – Key Visuals – Vodafone franchise poster featuring a smiling woman with headphones against a bold red background and brand motif.
Creative Artworking – Key Visuals – Vodafone franchise poster with repeating 'Hello' typography and dot matrix background, styled in vibrant Vodafone red.
Creative Artworking – Key Visuals – Vodafone Samsung Galaxy S21 poster with promotional pricing and device photo, set against brand red with product highlights.
Creative Artworking – Key Visuals – Vodafone Samsung Galaxy A12 poster in portrait format, featuring product offer and phone image in front of graphic background.
Creative Artworking – Key Visuals – Vodafone Samsung Galaxy S21 landscape poster with promotional deal, branding, and device photo on a dynamic red backdrop.
Creative Artworking – Key Visuals – Vodafone Samsung Galaxy A12 landscape ad highlighting pricing offer and phone visual on a modern branded red background.

Vodafone | Haygarth

This campaign for Vodafone, created in collaboration with Haygarth, was a multi-channel project focused on producing a consistent, impactful suite of key visuals. The assets were rolled out across both print and digital platforms to support Vodafone’s promotional offers and in-store experiences.

The brief required the creation of bold, brand-driven visuals that would stand out in busy retail environments while remaining true to Vodafone’s core visual language. Working with supplied photography and brand assets, I built a collection of artwork featuring product offers, store opening announcements, and lifestyle imagery — all brought together through cohesive typography, colour, and layout systems.

Each piece needed to maintain brand consistency, communicate key messages clearly, and deliver strong visual impact — whether viewed on a poster in-store, as part of a window vinyl display, or within digital campaign banners. Particular attention was given to hierarchy, legibility, and ensuring all text adhered to Vodafone’s tone of voice and compliance guidelines.

The design system incorporated strong red brand colour fields, vibrant imagery, and dynamic circular graphic devices that echoed Vodafone’s existing identity. I was responsible for artworking across all formats, setting up master templates, creating multiple regional versions, and ensuring every deliverable was pixel-perfect and production-ready.

As with many projects in telecoms and retail, speed and accuracy were key. With quick turnaround times and regular client amends, the workflow needed to be efficient and robust — and the quality of delivery uncompromised.

This is a great example of how clear, consistent visual communication and skilled artworking can elevate everyday promotional content into something memorable.